Negotiating successfully in an international environment means, among other things, understanding how culture affects our way of communicating and negotiating and being able to adapt our style of communication and negotiation depending on the culture we are dealing with.

BBi Communication offers this course with an aim to provide participants with some of the key points on intercultural negotiation and how to effectively communicate and negotiate with other cultures. Above all, this course aims to address how to make the most of these synergies and view cultural diversity as an advantage when negotiating and collaborating with international customers and suppliers.



This course is designed for:

  • General Directors
  • Export managers
  • Purchasing managers
  • Project managers
  • Sales Directors
  • Business Development Managers



Practical information



  • Barcelona: 24/07/2018
  • Madrid: 27/07/2018


  • Barcelona: 26/10/2018
  • Madrid: 3/10/2018


  • 7 hours+ 1 hour for lunch


  • 9:30 a 17:30


  • Barcelona: Balmes, 24 (08007)
  • Madrid: Velázquez, 69 (28006)


  • 470 euros per person.

This price includes the course material. (Documents and culture profile).


Registration and Information: